Video Game Pose / Satellite Photo
- Swedish photographer Christian Aslund was commissioned by the sneaker company Jim Rickey to do an ad campaign. Instead of going into a studio with sneaker models, he grabbed a small crew and set off to climb skyscrapers in Hong Kong.
- His idea was to shoot the streets from above, and turn the city into an enormous video game by having his models lay on the ground, pretending to dangle off of curbs and climb crosswalks like ladders.
"I got the idea to the Honkey Kong project when I was in Hong Kong visiting a friend, who had access to a skyscraper rooftop... The mission of the campaign was to do a tribute to classic 2d platform video games, old-school side-scrolling games like Donkey Kong, and let a person navigate the streets."
Student Examples